Overview

The Fram True Air premium cabin air filter product line was created and launched in 2021. This was a large product launch with well over 100 SKU’s. The Fram True Air filter line became the premium cabin filter option available to purchase at Walmart stores nationally.

• Reviewed design concepts and gave direction for production artwork design.

• Design adaptation to over 100 packaging die lines

• Image color correction and contaminant color removal.

• Pre Press file preparation to optimize workflow

• Brand style guides created and distributed to adapt design to various die line sizes to outside firms that also assisted.