Design
Services
As a multidisciplinary designer who has worn many hats in my career, I’ve picked up a few tricks and an interesting perspective when using my design eye to solve issues for clients.
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Over a decade of experience working with and managing clients artwork expectations.
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Packaging design, pre press services, design adaptation and color correction.
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Branding, Logos, Illustration, Print and Marketing collateral.
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Digital graphic services and web design. Squarespace circle member and specialist.
Packaging & Production Artwork
The Fram Drive product line was created and launched in 2021. This was another large product launch with well over 100 SKU’s. The Fram Drive line is available nationally at Advanced Auto Parts.
The Fram True Air premium cabin air filter product line was created and launched in 2021. This was a large product launch with well over 100 SKU’s. The Fram True Air filter line became the premium cabin filter option available to purchase at Walmart stores nationally.
The Fram Titanium premium oil filter product line was redesigned in 2022-2023. I helped develop the new packaging design from the beginning and supported the project to production of the product packaging artwork.
Graphic Design
Embry Automation & Controls is an industrial automation & controls integrator that specializes in custom solutions for manufacturing operations across North America. A small company comprised of engineers and specialized technicians, they provide 24/7 service to their customers remotely and on-site at locations that vary from large production facilities to remote worksites in the lumber industry.
I had the pleasure of partnering with Alisha Sims Photography, now Alisha White Photography, in 2013. Alisha hired my services to design and develop a new portfolio and business website as well as assist with a new logo.
At Airtex Products, I supported the marketing department, sales department, engineering department and the technical service department with a variety of projects.
Web Design and Digital Design
A key project of 2024, the revised website for Embry Automation & Controls is the center for the company’s digital marketing efforts. Utilizing Figma and Webflow platforms, a custom designed solution was launched and actively updated through the integrated Content Management System.
At Airtex Products, I designed and integrated a modern interactive product photography process that would be used by the company website and national chains such as NAPA and Autozone.
I had the pleasure of partnering with Alisha Sims Photography, now Alisha White Photography, in 2013. Alisha hired my services to design and develop a new portfolio and business website as well as assist with a new logo.