Airtex Products
OVERVIEW
At Airtex Products, I supported the marketing department, sales department, engineering department and the technical service department with a variety of projects. This allowed me to help develop and implement a consistent brand identity across Airtex’s digital and print design collateral, ranging from catalogs to website elements.
OBJECTIVES
Support the sales team with annual catalog cover artwork design.
Create installation manuals and technical service bulletins for engineering and technical service departments.
Assist the marketing department with the design of web advertisements, email newsletters and business cards.
RESULTS
Improved brand presence in the automotive parts market by producing marketing campaign projects, resulting in a 20% growth in customer engagement.
Collaborated with on-site technician and tech support teams to design installation manuals and tech bulletins, resulting in a 30% increase in customer support satisfaction ratings.
Designed promotional materials including web advertisements, email newsletters, business cards, and catalogs.
