FRAM Titanium
OVERVIEW
The Fram Titanium premium oil filter product line was redesigned in 2022-2023. I helped develop the new packaging design from the beginning and supported the project to production of the product packaging artwork. During the development process, I assisted the sales and marketing teams to create new packaging artwork that was designed better, as the previous design resulted in a product that produced undesirable print results.
The Fram Titanium premium oil filter is available nationally at Advanced Auto Parts stores.
I assisted the project with the following:
Completed mock up packaging artwork to be approved by sales and marketing
First piece design layouts for packaging artwork
Design adaptation to over 30 packaging die lines
Image color correction and cleanup
Pre Press file preparation to optimize workflow
