FRAM True Air
OVERVIEW
The Fram True Air premium cabin air filter product line was created and launched in 2021. This was a large product launch with well over 100 SKU’s. The Fram True Air filter line became the premium cabin filter option available to purchase at Walmart stores nationally.
Reviewed design concepts and gave direction for production artwork design.
Design adaptation to over 100 packaging die lines
Image color correction and contaminant color removal.
Pre Press file preparation to optimize workflow
Brand style guides created and distributed to adapt design to various die line sizes to outside firms that also assisted.
