Airtex Products Digital Media

OVERVIEW

At Airtex Products, I designed and integrated a modern interactive product photography process that would be used by the company website and national chains such as NAPA and Autozone.

OBJECTIVES 

• Utilize current technology to produce HTML based interactive product photography solutions.

• Create a product photography studio and process to streamline the capture and edit processing of over 2000 individual products

RESULTS

• Generated a product photography solution that utilized photoshop automations and processing, increasing the productivity of product photography over 75%..

• The finished 360 degree interactive digital product photography was utilized by national retailers such as NAPA and Autozone.

• Feedback from sales and our supplier network was overwhelmingly positive, with statements that this led to reduced product returns as the interactive photography enabled users to confirm visual match for part referencing.

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