FRAM Drive
OVERVIEW
The Fram Drive product line was created and launched in 2021. This was another large product launch with well over 100 SKU’s. The Fram Drive line is available nationally at Advanced Auto Parts.
Reviewed design concepts and gave direction for production artwork design in order to reduce job to a 2 color design to minimize production costs.
Design adaptation to over 100 packaging die lines
Pre Press file preparation to optimize workflow
Brand style guides created and distributed to adapt design to various die line sizes to outside firms that also assisted.
